With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, Canada, and has a growing presence in Europe. Together REEF leverages the power of proximity™ to keep our communities moving forward in a sustainable and thoughtful way.
For the first time in history, more people are living in the world’s cities than outside of them. By some estimates, at the end of this new decade roughly two-thirds of the world’s population will live in urban areas. Urbanization, the on-demand economy, rising real estate costs, and traffic congestion have been straining our cities for the last several years. People are adapting by transitioning to more sustainable and neighborhood-centric economies. This transition has been accelerated by COVID-19, with a decade of change happening in months.
The rise of cities, big and small, and how we reimagine and reshape our urban infrastructure, will shape the future of work, our climate, how we eat, how we shop, and the very nature of our lives.