About
Mr. Meiselbach has a track record of building successful international outreach and business development programs for Western companies in emerging markets.
Prior to starting The Shelburne Group, Mr. Meiselbach was Director for International Affairs at the Biotechnology Innovation Organization (BIO) for five years. In his role, he managed BIO’s international government affairs portfolio for Asia Pacific and worked with BIO’s members to craft international engagement strategies to promote member companies’ business interests abroad.
Prior to this, while based out of Singapore, Mr. Meiselbach built and managed the Asia Pacific portfolio of Frontier Strategy Group’s Expert Advisory Network, a broad network of in-market experts, professionals, and former officials who supported Frontier Strategy Group’s clients’ expansion into emerging markets.
Mr. Meiselbach also worked for United Parcel Service (UPS) early in his career on its corporate public affairs team in Washington, DC, where he supported a portfolio of legislative and regulatory issues focused on international trade, customs, and transportation.
Mr. Meiselbach has traveled abroad extensively and as a child grew up in Tokyo, Japan and Beijing, China. He holds a B.A. in Political Science from Tufts University in Medford, MA and speaks conversational Mandarin.
Cassidy Herrold
Creative Director
As a multidisciplinary creative director & designer, Cassidy has worked with a variety of clients (from Fortune 100 companies to start-ups) and her strengths include brand identity, website development, graphic design and digital marketing.
Cassidy has designed logos and identities for internationally recognized brands, and she has extensive experience creating brand guidelines / visual identity systems to ensure a consistent corporate identity.
With extensive experience in digital design, Cassidy has also designed, developed, launched and managed multiple websites / mobile apps. She also currently manages email communications for several clients, including The Coca-Cola Company and General Electric.
In addition to her strong background in graphic design, Cassidy has created branding campaigns and marketing materials, such as product packaging, traditional advertising, trade show exhibits, direct mail, reports and presentations. She recently designed product packaging for an international chemical company and Cassidy also collaborated with The Coca-Cola Company to create their “Love is Love is Love” campaign, highlighting their partnership with the Human Rights Campaign.
Cassidy holds a B.S. in Business Marketing, Strategy and Innovation from Georgia Institute of Technology and a M.A. in Design from Savannah College of Art & Design.